Unlocking Real-World Patient Insights with AI-Powered Patient Journeys

In healthcare, engaging patients at scale remains a significant challenge. Despite the strides made, many companies still struggle to reach patients effectively due to strict regulatory and compliance restrictions, unclear patient segmentation, and high costs associated with patient acquisition.

According to research, 50% of patient-focused market studies involve fewer than 30 participants, and fewer than half of these studies collect qualitative insights that truly capture patient perspectives. This limited scope makes it difficult to understand the full range of patient needs and experiences, which are essential for designing better, more empathetic solutions.

CEO Mattia Caruson Keynote at Frontiers Health Berlin 2024

At Frontiers Health 2024 in Berlin, Mama Health’s CEO introduced a breakthrough solution to this problem: a large-scale, AI-powered patient interview platform that enables healthcare companies to engage with patients directly and at scale. This innovative approach bypasses the traditional reliance on healthcare provider input, allowing patients themselves to share their experiences, challenges, and needs. By collecting thousands of stories in real time, Mama Health’s platform can map patient journeys with a level of detail and accuracy previously unattainable.

The platform’s data-driven methodology transforms individual patient experiences into structured insights, creating a comprehensive, real-world view of patient journeys. Through an interactive dashboard, healthcare companies can access this information to track the evolution of patient needs, identify pain points, and refine marketing and engagement strategies. This granular understanding of the patient journey is invaluable for designing solutions that are not only effective but also genuinely patient-centric.

With Mama Health’s approach, healthcare companies can now make more informed, empathetic decisions that put patients first. By listening to a diverse range of patient voices, they can identify emerging trends, anticipate challenges, and build solutions that meet real needs. As Mama Health’s CEO expressed, “If we want to build better solutions for our patients, we need to listen to them—all of them—and learn from their stories.”

This new model of patient engagement has the potential to reshape healthcare by ensuring that patient insights are at the heart of every decision. In doing so, Mama Health is helping to drive a shift toward a more inclusive, responsive, and ultimately more effective healthcare system.

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